If your like Bucci Insurance Group and you have a well established online presence, but you want to continue to grow and are unsure how, this is the article for you. But first go to our Facebook page and like us!
At this point it is very clear that you need to run 2 power tools around your branding, your site or business: Twitter and Facebook Fan Pages, but when it comes to the later you have to dig a little deeper to get familiar with the possibilities.
1. Insights (Your In-House Analytics)
If you are already running a Fan Page, the first step will be to start paying attention to your analytics. Yep, Insights doesn’t include an incredible amount of analysis and reports but it sure provides enough data to get to know your audience a little better. So make that your first stop, see the genders, age groups and other available data before you start designing a strategy. In case you haven’t seen it, it’s located on the left sidebar of your page.
2. Big Profile Pic (Banner Style)
There is not much to do with Facebook in terms of customization and don’t get me wrong, this is a good thing or the site could be looking more like MySpace… but that means we have to leverage from any real estate available on the page and that is your profile picture.
3. Invitations & Bulk Messages
One of the main differences between a Profile and a Fan Page is that you can send bulk messages to all your fans. Also, and one of the first steps you should take is sending an invitation to join to all your friends with the “Suggest To Friends” feature right under the profile picture.
4. Facebook Widgets On Your Blog
So you are promoting your content on your Fan Page, now promote the other way. Bring your Fan Page to your blog or site by adding the Fan Box to encourage visitors to join the page.
5. Twitter Integration
You can’t ignore Twitter. Again, both ways, you can now sync your Fan Page to update your Twitter status.
6. Blog Promotion
You should always post links to the wall but if you are looking into taking it to the next level, add your blog to the tabs. Blogging networks such as NetworkedBlogs or Blogged allow you to integrate a feed and give your fans a little taste of your blog. At the same time, your blog is now part of a network and that can translate in some additional traffic and followers.
7. Facebook Apps
There are many applications you can integrate to Fan Pages that will help you promote user interaction. Some of them, like the Video app, are already a default on your page, but I suggest you browse through them and you will most likely find something great for your industry or business.